UniQuest Announces Strategic Partnership with JCA | London Fashion Academy to Drive Student Growth
Oslo, Norway — 13 February 2026 — UniQuest, part of Keystone Education Group and a student conversion expert, has announced a strategic partnership with JCA | London Fashion Academy, the boutique fashion education institution founded by Professor Jimmy Choo OBE, to accelerate growth across JCA’s home and international student markets.
The partnership will focus on strengthening recruitment performance across JCA’s course portfolio by combining Lattice Advisory’s proprietary Trend Pulse™ insight platform with its deep sector expertise in student recruitment and marketing.
Lattice Advisory will be overseeing the whole programme and will be working with UniQuest and expert higher education digital media specialists Education Cubed - UniQuest will contribute expertise in enquiry management, admissions and conversion, while Education Cubed will deliver data-driven education marketing activity.
The collaboration will support JCA in identifying early shifts in student demand, refining market positioning, driving interest and enhancing conversion outcomes in key UK and global markets.
The Academy is known for its distinctive model that bridges academic rigour with industry-embedded learning, as it prepares students for careers as designers, entrepreneurs and creative leaders through hands-on practice, industry engagement and close alignment with current and emerging fashion trends.
Adam Rennison, Executive Commercial Director of UniQuest, said: “The collaboration offers an integrated approach to student recruitment, combining insight-led strategy with effective engagement across the full student journey. It’s an exciting opportunity for us to work with a specialist organisation that will provide the pipeline of future fashion talent”.
Lucy Choi, Director for JCA | London Fashion Academy and successful fashion entrepreneur commented:
“This partnership marks an important step in our growth journey. Being based in Mayfair, London places us at the centre of global fashion, culture and creativity, and our ambition is to expand our reach while remaining closely aligned with UK and global industry priorities.
Working with Lattice Advisory, Education Cubed and UniQuest, will enable us to continue our growth and ensure we continue to attract talented students who will thrive in, and contribute to, the global fashion industry.”
Commenting on the partnership, Mark Garratt FCIM and Ayyaz Mir, Managing Partners of Lattice Advisory, said:
“We are thrilled to be working with JCA | London Fashion Academy, which is doing exceptional work within the UK higher education landscape. JCA exemplifies how specialist institutions can successfully bridge academia and industry, particularly within a fast-moving sector such as fashion. It is vital that the contribution of smaller, specialist providers is recognised—not only for their local economic impact, but for the role they play in developing future leaders, entrepreneurs and innovators who make an impact both in the UK and internationally.”
Jo Redfern, Owner Education Cubed said “What a joy to have the opportunity to work with JCA | London Fashion Academy. The mission and values certainly align with ours and we look forward to helping drive the continued growth of this fabulous organisation”.
About UniQuest
UniQuest, part of Keystone Education Group, is a world-leading provider of student engagement, admissions, conversion, and retention services for universities. Since 2013, Keystone has partnered with more than 85 institutions in the UK and the US to help them enrol and retain the right students.
UniQuest embeds dedicated teams and advisers within universities, built specifically for higher education. This combination of people, process, and technology enables institutions to deliver personalised student journeys at scale. With more than 70 million student communications managed to date, UniQuest has supported its partners to enrol over 550,000 students.
